blogpost

A barking mad April Fools - Calvermont recruits first canine client

As many of you may have seen on April 1st, Calvermont added a new client to our books…Pip the Golden Retriever, as he made his much-anticipated debut onto West Kent Radio.

However, it was in fact an extravagant April Fools thought up by the Calvermont team, along with Nigel at West Kent Radio and Pip’s owner Brian. But that didn’t stop many getting involved and sending in music requests for Pip’s Golden Hour on the radio.

The announcement post, which was shared on Instagram and Twitter, received praise both locally as well as internationally, with song requests being sent in from across the globe, including Twitter users from Australia and the Americas.

In total across all social platforms involved, the posts received close to 1000 likes, as well over 70 retweets and shares, and over 35 requests for songs during the hour Pip was on air.   

It’s safe to say, Pip’s radio show was a great success, and it was a fun and imaginative way to celebrate April Fools with the locals of Tunbridge Wells – now to start planning for next year!

Pip's first Golden Hour on West Kent Radio.