At Calvermont we spend a great deal of our time advising our clients on how best to engage with audiences. Whether it be community, media, partners or stakeholders - every. single. word. is. important.

Our conversations and the way we talk about something shape our relationships, our understanding and our emotive response. The more someone knows, the less they are likely to get wrong. The less someone knows, the more they are likely to fill the void with misinformation. ‘Chinese whispers’ are real and sometimes they can bite.

Whilst a misinformed group or individual can become your biggest challenger, those informed can become your most powerful supporters. And this is where we at Calvermont have our sweet spot.

We help our clients devise and place messaging across media and groups to boost recognition, reputation and support. We can do this even when there is a need for anonymity, as there was on a project recently…

…Due to the sensitivity of a protected site our client opted to remain private, but still wanted to reassure interested and invested parties. We stepped in on their behalf to ensure all information heard was accurate, placing ourselves as interim point of contact and achieving positive feature coverage and community support for the important site news.

That said, usually our clients are happy to front activity - which in most situations is our recommendation - to build personality and trust. In this scenario we regularly provide media training and lead community engagement activities to ensure our clients put their best foot forward in any interview situation, as well as everyday conversations too.

Get in touch for any messaging, crisis or PR management support at studio@calvermont.com

As many of you may have seen on April 1st, Calvermont added a new client to our books…Pip the Golden Retriever, as he made his much-anticipated debut onto West Kent Radio.

However, it was in fact an extravagant April Fools thought up by the Calvermont team, along with Nigel at West Kent Radio and Pip’s owner Brian. But that didn’t stop many getting involved and sending in music requests for Pip’s Golden Hour on the radio.

The announcement post, which was shared on Instagram and Twitter, received praise both locally as well as internationally, with song requests being sent in from across the globe, including Twitter users from Australia and the Americas.

In total across all social platforms involved, the posts received close to 1000 likes, as well over 70 retweets and shares, and over 35 requests for songs during the hour Pip was on air.

It’s safe to say, Pip’s radio show was a great success, and it was a fun and imaginative way to celebrate April Fools with the locals of Tunbridge Wells – now to start planning for next year!